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Fast changing synonym11/3/2023 ![]() The IGOO team enhanced the site’s emphasis on customer generated content with a section that presented tattoo artists' Instagram images on the home page, and made the products they used shoppable with a single-click “add to cart” button. IGOO migrated the database of product SKUs and images, 8 years of customer orders and more than 400,000 customer records, under a unified style guide that standardized fonts, buttons and page styles to optimize file size and load speed, and present a high-quality appearance to customers using the device of their choice. As IGOO Managing Director Gavin Homan puts it, “We were careful to blend the best features of the legacy site into the expanded capabilities of Adobe Commerce.”Ī powerful upgrade in a seamless migration Solution partner IGOO retained all the multilingual offerings, search-engine optimization, and blog integrations of the legacy site, but built new user-friendly pages from scratch on a brand new scalable server architecture that spans data centers across Europe. Adobe technical support, including guidance implementing multi-stock inventory for continental Europe from Killer Ink’s new warehouse hub in Germany.Elastic search across 14,000 SKUs in multiple languages, with synonym decoding and priority assigned to in-stock products.Content staging, for faster catalog updates and promotions, with no reliance on agents, and far lower risk of error.More payment options, including Braintree, PayPal, and Apple Pay, plus debit and credit cards aligned to local preferences.Tight systems integration, replacing third-party integrations with out-of-the-box capabilities that improve reliability, speed, and scalability. ![]()
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